Hyundai’s internal leaders weren’t the only ones to recognize Hernandez’s exemplary work. “My group has grown since then because there’s been a recognition by the company of how vital what we do is to the development of the network,” the lawyer says. The success of the launch signified what an important role his office plays. “The primary keys to advancement are-first and foremost-work ethic and industry, and second, loyalty to the brand and its vision.” Wilfredo Hernandez It was a multiyear process that involved myriad legal and administrative challenges from dealers, regulators, and state officials across the country,” Hernandez says. “Back then, I was the sole operator, so I was at the forefront of the Genesis brand launch. Looking back now as the deputy general counsel of the American region, Hernandez is particularly proud of his oversight in some of Hyundai’s most prominent brand and product launches, particularly the launch of Genesis, the company’s luxury division.Īt the time, Hernandez’s team was in the process of developing but hadn’t fully evolved. We wanted to grow the brand, expand our footprint in the country, and showcase the quality of vehicles we could manufacture,” he says. At Hyundai, the vision wasn’t just to grow for growth’s sake but to be better. “The primary keys to advancement are-first and foremost-work ethic and industry, and second, loyalty to the brand and its vision. Starting in a role as counsel, he climbed to roles such as senior counsel, director, then lead counsel of Genesis Motor America, and executive director of franchise law for the Hyundai enterprise in the United States-something he attributes to an exemplary work ethic and loyalty. ![]() Hernandez joined Hyundai on December 15, 2003-nearly nineteen years ago. I expressed a general interest and, after interviewing with them, I was very interested,” the deputy general counsel recalls. “Hyundai was interested in whether or not I would like to come in and work on consumer litigation. ![]() About five years after graduating from Stanford Law School, Wilfredo Hernandez got a call from Hyundai Motor America-it was one of his mentors from his first post-law school firm, calling to see if he’d like to apply for a role at Hyundai.Īt the time, Hernandez was a senior counsel at Morgan, Lewis & Bockius, where he spent a year and a half developing his skills as a civil litigator practicing securities litigation.
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